In September 2014 British artist Anish Kapoor announced that he added Vantablack, the darkest black ever created, to the set of colours he used. This black is so black that it absorbs 99.96% of visible light, rendering any solid covered by it as a flat object. Kapoor took over the exclusive rights to use this colour in art, cutting off access to it to any other artist. This outraged the creative environment. How to reconcile with the fact that someone has the exclusive rights to a colour? Another Briton – Stuart Semple, in protest against the actions of Kapoor, developed in 2016 the ‘pinkest’ of all pinks and made it available to all – except Anish Kapoor. Shortly after, Kapoor struck back. His middle finger immersed in the pink pigment went viral. Semple did not leave this unanswered. He began working on an answer to Vantablack, which would be available to all, except Anish Kapoor of course. After a crowdfunding action Semple reached his goal. In 2018 Black 3.0 was created – an ultra-black and ultra-matte acrylic paint, that absorbed 99% of light. Unlike Vantablack, which is a health hazard due to the nanotubes coating, it can be applied by brush and diluted in water. Would the middle finger of Kapoor disappear in the abyss of the Black 3.0 paint?